Western Star 5700XE: How an Aerodynamic Class 8 Tractor Expands Market Reach for Vocational Truck Builders
When a manufacturer known primarily for vocational trucks introduces a long-haul aerodynamic tractor, the industry pays attention. Western Star’s 5700XE represents a strategic shift for a company that has traditionally held about 4% of the vocational truck market and roughly 2% of over-the-road business. The decision to enter the full aerodynamic Class 8 on-road segment, […]
