Profits Shrink as Markets Contract: Lessons from Home Building Profit Margins in a Downturn
The home building industry has long operated in cycles of expansion and contraction, but few periods illustrate the challenges of a shifting market as clearly as the mid-2000s housing downturn. According to the annual Giants survey data, profit margins on the average home sale began to decline after peaking in 2005, signaling a broad market […]
