Lessons from Sterling Ridge: How Production Home Builders Can Elevate Design with Custom-Home Quality When a production home builder sets out to compete on a site surrounded by custom homes, the bar for design and quality rises sharply. The Sterling Ridge Premier Collection Plan 2 demonstrates exactly what is possible when production builders commit to […]
The housing market does not recover evenly. Some regions bounce back quickly after a downturn while others languish for years. Nowhere has this divergence been more visible than in the American Southwest. After the last major recession, five cities in Arizona and four in Nevada ranked among the 15 least-recovered metros in the country, according
Housing affordability has become one of the most pressing challenges in residential construction. When mortgage rates drop, many builders expect a wave of new buyers to enter the market. But the reality is far more complex. Affordability is not simply a function of monthly payments. It is shaped by land supply, regulatory costs, labor shortages,
The Vision Behind an Alternative Planned Town New York real estate developer Robert E. Simon Jr. died in 2015 at the age of 101, leaving behind a legacy that reshaped how Americans think about community living. In the 1960s, when most developers were churning out cookie-cutter suburban subdivisions, Simon took a radically different approach. He
More Homes Are Losing Value Every Month: What Builders Need to Know About the Shifting Housing Market The housing market sends signals long before headline numbers confirm a trend. A study from Weiss Residential Research revealed that the number of homes in the United States losing value on a monthly basis more than tripled in
How Federal Reserve Rate Decisions Shape the Home Building Market When Federal Reserve officials signal that interest rates could rise, the ripple effects reach every corner of the home building industry. In September 2015, Richmond Fed President Jeffrey Lacker, St. Louis Fed President James Bullard, and San Francisco Fed President John Williams all indicated that
August home sales fell 4.8 percent to a seasonally adjusted annual rate of 5.31 million, down from 5.58 million in July, according to Realtor.com data. While analysts had projected roughly a 2 percent decline, the actual drop was steeper than expected. The dip was concentrated in the Northwest and Northeast, regions that had held steady
As available land in desirable urban locations becomes increasingly scarce, builders and developers are turning to innovative urban infill multifamily housing strategies to meet growing demand. The townhouse-condo hybrid model, exemplified by award-winning projects like Orchard Park in San Jose, California, represents a compelling approach to higher-density development that appeals to a broad range of
How Federal Reserve Interest Rate Decisions Shape the Home Building Market When the Federal Reserve signals that interest rates will stay low, home builders take notice. At the end of 2015, the Federal Open Market Committee announced that the benchmark federal funds rate would remain at its target level of 0 to 0.25 percent, extending
In today’s competitive housing market, selling a home is no longer just about square footage and floor plans. Buyers are looking for an emotional connection, a lifestyle, and an experience that resonates with their aspirations. Home builders who understand this shift and invest in branding and experiential marketing are pulling ahead of the competition. This
