Bridging the Gap: What Home Builders and Buyers Really Think About Green Homes
Bridging the Perception Gap in Green Home Building Home builders and prospective buyers often look at green homes through completely different lenses. Builders invest in high-performance building envelopes, efficient mechanical systems, and advanced air-sealing techniques, yet many report frustration that buyers seem more interested in granite countertops than in sustainability features. Research from the Shelton […]
