Why Builders Must Pay Attention to Consumer Preference Research The gap between what home buyers say they want and what builders actually deliver has been a persistent challenge in residential construction. Fortunately, recent consumer preference research provides clearer signals than ever before. Studies from John Burns Real Estate Consulting and the National Association of Home […]
Building a Talent Pipeline That Sustains the Home Building Industry for Decades The home building industry has long depended on experienced professionals who have spent decades refining their craft. Yet as a wave of seasoned builders, project managers, and executives approach retirement, the need to identify and elevate the next generation of leaders has never
The skilled labor shortage continues to challenge home builders across the country. With demand for new housing remaining strong and the existing workforce aging out of the trades, the question is no longer whether builders should invest in training but how they can do it effectively. Industry leaders and training organizations are stepping up with
How Home Builders Can Win More Sales by Understanding Buyer Wants vs. Needs Every home builder has faced the same moment in the sales process: a prospect walks through a model home, falls in love with the backsplash, and announces that they “need” a marble entryway. But do they really? The distinction between what homebuyers
Every home builder knows the temptation. A salesperson who sells homes at an impressive pace, and in exchange, management looks past the missed paperwork, the strained relationships with construction teams, and the complaints from customers. It is a trade-off many builders make without fully calculating the long-term cost. In home building, where reputation travels fast
In the competitive world of home building, getting your company in front of local buyers starts with one critical factor: being found online. While national portals like Zillow, Realtor.com, and Redfin dominate broad searches for new homes, smart builders know that local SEO offers a path to visibility that bigger competitors cannot easily match. By
Demographic shifts are reshaping the home building industry, with baby boomers remaining one of the most influential buyer segments in the market. As this generation enters its later years, their housing needs and preferences are evolving in ways that present both opportunities and challenges for builders. Understanding what mature boomers want in a home is
Industry trade shows offer home builders an unmatched opportunity to learn about new products, network with peers, and gain fresh perspectives on building better homes. But without a clear strategy, it is easy to walk away from a multi-day event with little more than tired feet and a stack of brochures. The International Builders’ Show
For most homebuyers, purchasing a home is the largest financial decision they will ever make. It is also one of the most stressful experiences they will endure. Between navigating an unfamiliar construction process, making dozens of choices about finishes and features, and worrying about timelines and budgets, buyers enter the relationship carrying significant anxiety. As
Every home builder accumulates a set of resources over the course of a career that no blueprint can capture. The most valuable assets are not tools or machinery but the relationships, knowledge, and habits that develop over years of field work, management decisions, and market cycles. Drawing inspiration from the tradition of seasonal giving, this
