Primary bathroom renovations are being reshaped by homeowner preferences and professional guidance. The 2023 U.S. Houzz Bathroom Trends Study surveyed nearly 2,000 homeowners who were planning, in the middle of, or just completed a bathroom remodel, and the results reveal clear shifts in how bathrooms are designed. These findings echo broader patterns in construction and architecture, where data increasingly drives design decisions, just as it does in high-rise design excellence. For builders and homeowners alike, understanding these trends helps ensure a remodel matches both current needs and long-term value. From space planning to professional help, these insights cover the full remodel journey.
Expanding the Primary Bathroom Footprint
Space is the most sought-after commodity in a primary bathroom remodel. Twenty-two percent of survey respondents enlarged their primary bathroom during renovation. The extra square footage typically comes from adjacent areas: 44% pulled space from closets, 24% from bedrooms, and 7% from hallways. Once complete, 59% of these bathrooms measured at least 100 square feet, a size that allows for separate zones and more generous fixtures. When planning an expansion, consider how moving walls affects structural framing, plumbing lines, and natural light. For inspiration, explore corner bathtub layouts for primary bathrooms, which can make efficient use of a larger footprint while maintaining a luxurious feel.
Bathrooms that exceed 100 square feet can support separate zones. Designers often place a wet area with shower and tub on one side, and a dry vanity area on the other. It helps to keep plumbing lines on a single wall to reduce cost. Natural light from skylights or narrow windows can make the space feel larger and improve ventilation. Plan for at least 30 inches of clearance in front of fixtures.
Sources for Extra Square Footage
- Closets: 44%
- Bedrooms: 24%
- Hallways: 7%
- Other adjacent areas: 25%
Before moving walls, follow these steps:
- Assess load-bearing walls and consult a structural engineer.
- Identify plumbing and ventilation lines that may need relocating.
- Create a scaled floor plan that shows the new footprint and fixture clearances.
- Estimate demolition, framing, and drywall costs for the added square footage.
If you are reconfiguring the layout, remember that moving a toilet requires careful venting and sewer slope. Sinks are easier to relocate. A plumber can help evaluate existing lines. Make sure your contractor is familiar with local building codes for egress windows and exhaust fans. A larger bathroom often boosts resale value; it is one of the most important rooms in a home after the kitchen.
Shower Upgrades: Size, Style, and Premium Features
The shower is the centerpiece of a modern primary bathroom. In the Houzz study, 61% of renovating homeowners increased their shower square footage, and 20% made it significantly larger, growing by more than half. Curbless and low-curb designs are popular for easier access and a seamless look. Specifically, low curb showers were installed by 43% of respondents, alcove showers by 42%, curbless by 24%, and corner showers by 21%. Premium features have become standard: 54% chose rainfall shower heads, 20% added dual showers, 16% installed body sprayers, and 14% used thermostatic mixers to maintain a consistent temperature. Before selecting fixtures, check local contractor reviews for experience with these trends, since proper waterproofing and drainage are critical for custom shower builds.
| Shower Style | Percentage of Homeowners |
|---|---|
| Low curb | 43% |
| Alcove | 42% |
| Curbless | 24% |
| Corner | 21% |
Choosing Between Shower Styles
Each shower style offers distinct advantages. Low curb showers give a nearly seamless entry while still containing water. Alcove showers work well in tight spaces and are often the most economical. Curbless showers provide barrier-free access, ideal for universal design. Corner showers maximize floor space. When selecting a style, consider the existing plumbing layout and your preferred level of maintenance. Glass enclosures, tile patterns, and drain placement all affect long-term durability.
Beyond style, think about tile size, grout color, and drain placement. Large-format tiles reduce grout lines and are easier to clean. A linear drain allows a truly flat shower floor. Include shampoo niches and bench seating for comfort. Glass thickness and coating also affect durability and clarity.
Waterproofing is non-negotiable. Use a membrane system on walls and floor, and slope the base toward the drain. A contractor should test the shower pan before tile is installed. These steps prevent mold and structural damage.
Body sprays and thermostatic mixers turn a simple shower into a spa-like experience. They require additional supply lines and a higher flow rate, so check with a plumber. Thermostatic mixers prevent scalding, which matters for families. These systems increase construction cost but also increase home value.
Sustainability and Universal Design
The survey shows that sustainable and universal design are not passing fads. 87% of homeowners selected sustainable options, including LED bulbs (62%), water-efficient fixtures (46%), timeless design (44%), energy-efficient features (34%), and dimmers (34%). For universal design, 66% of owners incorporated elements that accommodate aging or mobility needs, up from 54% two years earlier. This shift reduces future remodeling costs and makes homes easier to sell. In cold climates, a fireplace can complement a bathroom, but designers must ensure accessibility and safety; see primary bathrooms with fireplaces design options for guidance.
Universal Design Upgrades to Consider
- Grab bars near toilet and shower
- Curbless shower entry
- Comfort-height toilet
- Wider doorways
- Single-lever faucets
Sustainability does not stop with fixtures. Choose low-VOC paints and sealants, use recycled glass or porcelain tile, and install a ventilation fan with a humidity sensor to prevent mold. A well-insulated hot water pipe reduces heat loss. These choices cut operating costs over the long term without sacrificing style.
When planning a universal design, avoid features that look institutional. Use decorative grab bars, subtle color contrast, and recessed lighting to maintain an elegant aesthetic. Products now blend accessibility with high-end finishes.
Energy-efficient upgrades also qualify for rebates in many states. Water-efficient fixtures can reduce consumption by 30% or more. Timeless design prevents frequent renovations, which is the most effective sustainability strategy. Homeowners should also consider a heat pump water heater or a tankless system. These free up floor space and provide efficient hot water for large showers. The initial investment is offset by lower utility bills over time. Universal design does not mean giving up style; it means planning for a lifetime of use.
Flooring and Material Trends
Flooring receives more attention than any other surface in a bathroom remodel. In the study, 83% of homeowners replaced bathroom floors, and 33% chose nonslip surfaces outside the shower. Waterproof materials were selected by 31%, while 29% installed radiant heating. Nonslip flooring options have grown by 6 percentage points over the previous year. For a natural look, wood-look porcelain tile offers the warmth of wood without moisture damage. If you prefer real wood, check our detailed guide on wood flooring in primary bathrooms to understand proper sealing and installation.
- Nonslip surfaces: 33%
- Waterproof material: 31%
- Radiant heating: 29%
Wood is also becoming the preferred material for bathroom vanities. In the survey, 33% chose wood vanities, overtaking white (29%), gray (13%), and blue (8%). White still dominates countertops and walls. Timber adds warmth and pairs well with stone surfaces. Painted cabinets remain popular, but natural finishes are gaining ground. Wood vanities with a matte finish are trending, and they pair well with concrete or stone tops.
Radiant heating requires a subfloor evaluation to ensure thermal efficiency. Waterproof membranes under tile protect the subfloor from leaks. Use a membrane over the entire floor and up the walls for at least six inches. Grout should be sealed regularly. Slip-resistant tiles with a textured finish are available in porcelain, ceramic, and natural stone.
Wood-look tile is a popular alternative. It has the visual warmth of wood but the durability of ceramic. Large planks reduce grout lines, making floors easier to clean. For busy households, porcelain with a PEI rating of 3 or 4 is recommended. Area rugs can soften sound and provide a soft landing, but they must be washable and quick-drying.
Countertop materials are also shifting. Quartz remains a top choice for its durability and low maintenance, while marble offers a natural look but requires sealing. Porcelain slabs are gaining popularity because they can be cut to size without seams. When choosing a material, factor in resistance to water, stains, and scratching.
Hidden Storage, Smart Features, and Professional Help
Storage solutions are evolving beyond the standard mirrored cabinet. Medicine cabinets are now doubling as utility hubs: 37% integrated mirrors, 24% added plugs, and 23% incorporated lighting. A clean look is popular, with 67% choosing recessed mount styles. These cabinets keep countertops clutter-free while providing easy access to essentials. In bathrooms with tall ceilings, take advantage of vertical space with oversized cabinets or a second row of storage.
- Mirrors in medicine cabinets: 37%
- Plugs in medicine cabinets: 24%
- Lighting in medicine cabinets: 23%
- Recessed mounting: 67%
In addition to cabinetry, consider built-in niches for shower supplies and a recessed bench. These features reduce visual clutter and are easy to clean. They also add value. During construction, ensure the waterproofing extends into niches and benches to prevent moisture damage.
Professionals are involved in the majority of projects. The survey shows 86% of homeowners worked with a professional. General contractors saw the largest increase, at 53% compared with 48% the prior year. Cabinetmakers were hired by 23%, interior designers by 14%, bathroom designers by 14%, and architects by 10%. Each role brings specialized expertise. Before you start, compare bids and check references. For shower layouts in particular, a designer can help avoid common mistakes; see corner shower layouts for detailed guidance.
An architect can help with structural changes, while a general contractor manages the crew and schedule. An interior designer can select finishes and lighting. Even with a professional, stay involved in key decisions. Review progress weekly and communicate openly about your preferences. The best projects are those where the homeowner has a clear priority list.